GIVEN THE LARGE NUMBER OF SYSTEMS THAT A TYPICAL ENTERPRISE HAS IN TODAY’S TIME AND DAY, IT BECOMES EMINENT TO EMPLOY A SOLUTION THAT MAKES ALL THESE DISJOINT SYSTEMS TO TALK TO EACH OTHER. INFORMATION SHARING BETWEEN THESE SYSTEMS CAN RESULT TO BE OF THE UTMOST IMPORTANCE FOR ANY ENTERPRISE.
STRATEGY BEACH APPROACHES THIS PROBLEM WITH WITH THE GOAL OF INTEGRATING THESE SYSTEMS TO WORK AS A SINGLE UNIT INSTEAD OF MANY SMALLER ONES.
COMMON APPLICATIONS TARGETED FOR ENTERPRISE APPLICATION INTEGRATION (EAI)
- Supply chain management (SCM)
- Customer relationship management (CRM)
- Business intelligence and analytics
- Human resources data
- Internal and marketing communications
- Enterprise resource planning (ERP)
- E-commerce optimization
- Customer support systems
EAI enables the flow of information between separate software programs within a company, as well as from outside the company’s own computer systems.That means employees spend less time searching for information.
EAI can streamline processes that include data or activity from multiple software applications. For example, data from a CRM can be integrated with an e-mail marketing platform to deliver targeted messages to customers based on their prior behavior or demographics. That effort could then be coupled with an analytics package to measure the success of the email campaign.
Reduced IT Complexity
Most enterprise-level companies find it difficult to use new technology effectively. The learning curve is often steep, and a new application may not work well with the systems already in place. Enterprise application integration overcomes these roadblocks to smooth business process by combining the information and functionality of several applications into a single, easy-to-use interface.
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You can contact StrategyBeach to know more about how we can benefit your enterprise with our integration solutions.